Target Introduces AI-Powered Store Companion Tool for Employees

Target is taking a significant step towards enhancing store operations with the introduction of its new artificial intelligence tool, Store Companion. This innovative tool, designed to assist employees in their day-to-day tasks, operates as an app on the handheld devices used by store workers. It aims to streamline various processes, helping employees answer customer questions more efficiently. Currently, Store Companion is being piloted in about 400 stores across the country.

Set for a nationwide rollout to nearly 2,000 stores by August, Store Companion will significantly expand its reach in the coming months. This tool is a strategic move by Target to improve the overall shopping experience by providing quick answers to common customer queries. Whether it’s rebooting the cash register, signing up for loyalty programs, or changing prices, the Store Companion is designed to act as an all-encompassing support system for employees.

The primary focus of Store Companion is to enhance employee productivity by easing the burden of daily tasks. It can answer on-the-job process questions and even coach new team members, making it a valuable asset for new hires. By providing instant support and information, Store Companion allows employees to dedicate more time to quality customer service, thereby improving the overall shopping experience for Target guests.

Developed by Target’s in-house technology team, Store Companion leverages real frequently asked questions and process documents gathered from store teams across the U.S., ensuring it meets the actual needs of on-ground employees. This customization and attention to detail exemplify the tool’s potential in revolutionizing store operations.

The introduction of Store Companion is part of Target’s broader strategic vision to use generative AI across its business operations. By empowering its team with advanced technological tools, Target aims to not only enhance the guest experience but also support long-term business growth. With the AI tool handling various routine tasks, the company ensures that its workforce can focus more on tasks that require a human touch, such as personalized customer service.

As Target continues to innovate and integrate AI tools like Store Companion into its operations, the retail giant sets a new benchmark for leveraging technology in the retail industry. This strategic approach underscores Target’s commitment to using cutting-edge technology solutions to drive efficiency and provide an outstanding shopping experience for customers nationwide.