Can ‘Goodbye Meta AI’ Protect Your Posts from Unwanted AI Use?

Amidst rising concerns over privacy, the message has gained significant traction among social media users. This widespread appeal—embraced by many, including celebrities—stems from Meta’s announcement to utilize UK posts for training its artificial intelligence technologies. However, the central question remains: does this message provide any legitimate safeguard against the potential misuse of personal data?

  • Identification of the issue surrounding Meta’s data policies
  • The implications of sharing the ‘Goodbye Meta AI’ message
  • Alternatives for users concerned about their online privacy

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Meta AI Data Usage Infographic


Meta AI Data Usage

Over 500,000 users shared the “Goodbye Meta AI” message, highlighting widespread concern about data usage.

Meta plans to use billions of public images and videos from Facebook and Instagram to train AI models.

EU and UK users have direct opt-out options for AI training data usage, unlike users in other regions.

Expect increased regulatory scrutiny, advanced privacy tools, and continued user activism regarding data usage.

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Meta, the parent company overseeing Facebook, Instagram, and WhatsApp, has initiated contentious plans to utilize a vast number of UK posts to enhance its artificial intelligence (AI) systems. This decision raises serious concerns regarding compliance with EU privacy regulations.

  • The Information Commissioner’s Office is set to monitor Meta’s experiment, emphasizing the need for user opt-out options.
  • Privacy advocates criticize Meta for using individuals as “involuntary (and unpaid) test subjects” in their AI studies.
  • In retaliation, many users are circulating the “Goodbye Meta AI” notice, believing it will grant them the right to refuse participation.

In short, the answer is no.

  • Meta has clarified that sharing this message does not count as a legitimate form of objection.
  • Similar past efforts by users to assert copyright or privacy rights through various legal notices have proven ineffective.

A notable example comes from a 2012 Snopes report addressing users’ mistaken beliefs about their rights concerning Instagram content. The site highlighted that these posts reflect a misperception that simple disclaimers can shield users from legal repercussions; the law does not operate in this manner.

The current wave of the “Goodbye Meta AI” trend traces back to a hoax post shared on September 1. While its wording varied slightly, it followed a similar formula:

Goodbye Meta AI! You’re forbidden from accessing my personal information and photographs. A lawyer has urged everyone to share this message, or they may face legal consequences. As Meta is now a public entity, all users are required to post a statement like this. Failing to do so implies permission for the use of your personal data and images. I do not authorize you to use any of my information or photos.

More broadly, according to Snopes, this kind of post can be traced back to the early 2000s, where some users cited a fictional “code 431.322.12 of the Internet Privacy Act,” mistakenly believing they could protect themselves legally by referencing a non-existent law.

Meta has confirmed its intentions to access publicly available posts from users in the UK for AI training purposes, explicitly excluding private content.

If your posts are public, the answer is yes; this policy impacts you.

Meta has stated it will honor all formal objections submitted by users. The company has indicated that all adults using Facebook and Instagram in the UK will soon receive notifications with a link to the objection form.

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Meta’s AI Training Plans

Here are the key points and latest information regarding Meta’s plans to use user data for AI training:

  • Meta’s plans involve using publicly shared posts from millions of UK users on Facebook and Instagram to train its AI models.
  • A viral Instagram image template, highlighting concerns about Meta’s AI data collection, has been shared more than 600,000 times.
  • Similar issues have been ongoing since at least May 2024, when Meta notified European users of updates to its privacy policy linked to AI initiatives, which led to privacy disputes and regulatory interventions.
  • The concept of users sharing disclaimers to protect their rights dates back to the early 2000s, with examples like the fictional “Internet Privacy Act” code [Snopes, as mentioned in the article].
  • Meta paused its AI training plans in Europe in June 2024 due to privacy concerns and regulatory pressure, but has since resumed plans for UK users after engaging with the Information Commissioner’s Office (ICO).
  • The ICO has emphasized the need for transparency and robust safeguards, including a straightforward method for users to opt out of data processing.

No specific financial data is available regarding the economic impacts of Meta’s AI training initiatives. However, the company’s ability to develop and deploy AI models could have significant implications for its competitive position and revenue streams.

  • Privacy advocates such as Open Rights Group (ORG) and None of Your Business (NOYB) have criticized Meta for using users as “involuntary (and unpaid) test subjects” and called for stronger regulatory action.
  • Stephen Almond, ICO executive director of regulatory risk, has stated that organizations must be transparent about how personal information is used and implement robust safeguards before using personal data for model training.
  • Meta has argued that its AI models will reflect diverse cultures and histories, including British culture, and will benefit UK businesses and institutions by providing them with the latest technology.


Many users are sharing the “Goodbye Meta AI” message in response to Meta’s plans to use UK posts for enhancing its artificial intelligence (AI) systems. This decision has raised concerns about compliance with EU privacy regulations. Users believe that sharing this message will grant them the right to refuse participation in Meta’s AI studies.

In short, no. Meta has clarified that sharing this message does not constitute a legitimate form of objection to their data collection practices. Similar efforts in the past, where users attempted to assert copyright or privacy rights through legal notices, have proven ineffective.

The current trend of the “Goodbye Meta AI” message originated from a hoax post shared on September 1. Users were misled into believing that posting this message could legally protect their personal information and photographs. The message translated common misconceptions about user rights into a misleading format.

Meta has confirmed that it plans to access publicly available posts from users in the UK for AI training, which means if your posts are public, this policy impacts you directly.

Yes, Meta has stated that it will honor all formal objections submitted by users. Adults using Facebook and Instagram in the UK will soon receive notifications with a link to the objection form, allowing them to formally express their concerns.

The Information Commissioner’s Office is set to monitor Meta’s experiment to ensure compliance with privacy regulations, emphasizing the necessity for user opt-out options.

Privacy advocates have criticized Meta for using individuals as “involuntary (and unpaid) test subjects” in their AI studies, raising ethical concerns about user rights and data misuse.

Past efforts by users to protect their content through such messages, like those regarding Instagram postings, have often been deemed ineffective. A 2012 Snopes report highlighted that users mistakenly believed they could shield themselves from legal repercussions merely by sharing disclaimers.

These types of posts can be traced back to the early 2000s, where users cited fictional laws, like a non-existent “code 431.322.12 of the Internet Privacy Act.” This reflects longstanding misconceptions about user rights in the online space.

Users concerned about their data being used for AI training should wait for the notifications from Meta and follow the given instructions to submit their formal objections. This is the most legitimate way to attempt to protect their personal data in light of Meta’s policies.

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